Date: Friday, November 1
Time: 3:00 PM -5:00 PM
Location: B-117 Wells Hall
Respondent: Bill Hart-Davidson
In this talk, Valérie Morignat examines a double phenomenon that is inherent in the expansion of cyberculture: the progressive weakening of frontiers between the real, virtual and fictional worlds, and the emergence of an ecosystem of alternative realities. Three decades of interactive arts resulted in the development of persistent, reactive and sometimes autopoïetic environments populated with intelligent agents. By analyzing these settings, Morignat proposes the innovative notion of “mesonarrativity” designating a narrativity that is “ecologically situated”, springing up from within events, and deploying itself as an “environment”. This narrativity can be found in the fields of Video Games, Virtual Worlds, immersion and interactive cinema or yet still the experiences authorized by neuronal interfaces. More recently, the expansion of the Social Web, the digitization of the world and the consumption of mobile content, turned the art of fiction into a consensual hallucination seeking the conquest of the Real. Combining the codes of cinema, television writing, fan culture, game theories and the intelligence of social networks, Transmedia Storytelling emerges indeed as a paradigm of cybercultural revolution. In this expanding universe, Creative Industries are innovating: TV programs transcend their frames and Cinema characters live as nomads within a meta-narrative woven into social networks and mobile applications. Every media, every base of the transmediated story becomes a fully-fledged narrative agent. It will be shown that through the emergence of Transmedia, the second age of Media Convergence is well underway, announcing a media symbiosis that will transform fictional worlds into veritable interactive ecosystems.
Valérie Morignat is a photographer, filmmaker and Associate Professor of Cinema, Audiovisual and Digital Studies at the University of Montpellier III in France. Her scholarly activity covers wide-ranging areas of inquiry including cyberculture, transmedia, futurology, art history, infographics, photography, cinema, digital post-production, the sociology of media, writing and storytelling, narratology and theories of fiction. Her professional expertise reflects a keen interest in digital innovation, creative industries, strategic analysis, e-branding, cybermarketing and cybercommunication. In recent years, she has been charged by the government and the southern province of New Caledonia with the mission to pilot the project of creating a School of Advanced Digital Media Study (l'Ecole Supérieure des Médias Numériques). Morignat is the author of several scholarly publications on such topics as interactive cinema and virtual environments, ecocinema, hyperliving, transmedia revolution, hypervision, metabodies, contemporary art in postcolonial societies, and allegories of the creative body. Her photographic work became part of several museum acquisitions and was exhibited internationally. Her underwater photography was recognized by several awards including the International Photography Awards and the Arte Laguna Prize. These underwater images are part of many private collections and appear regularly in the press. Her films, photographs and video art were shown in more that 20 countries, including the Sydney Opera House, Paris Centre George Pompidou and the Mexico Museo Estación indianilla.